Twitter announced today that their new product, X, is close to achieving a ‘break even’ point. At a press conference, CEO Jack Johnson noted that it is a “sign of the product’s success” and that the company has “made significant strides towards the goal of achieving profitability” with the new product.
X was only launched last month, and Twitter has faced a lot of criticism since then with many raising doubts about its potential success. Now, it seems, those doubts have been put to rest. Johnson explained that the company has managed to reduce its overhead costs associated with X while also expanding its user base and driving higher revenue. He was also quick to note that the success of X was due to their decision to focus on the customer experience, something that he believes has been “integral” to the product’s success.
He also highlighted the benefits of the product for customers, noting that it provides users with a wide variety of content relevant to their specific interests, making it much easier to find and engage with the content they care about. The product also provides an enhanced content discovery experience, allowing users to find interesting and shareable content much more quickly.
This news comes as a major win for Twitter, showing that the company’s attention to detail and customer experience has paid off. It will be interesting to see how X continues to develop in the future. For now, though, this is a major achievement for Twitter, and one that bodes well for their future success.
