Starbucks’ NFT program may drive more digital collectible integrations with big brands

In recent years, the world’s most renowned coffee brand – Starbucks – has become increasingly intertwined with the blockchain industry. After a 2020 partnership with Microsoft to track its coffee supply chain, Starbucks has now been trading Non-Fungible Tokens (NFTs) in an effort to provide its customers with digital collectibles. By introducing this new program,… Continue reading Starbucks’ NFT program may drive more digital collectible integrations with big brands

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