In the world of digital marketing, it is important to find ways to measure the reach and effectiveness of campaigns. Traditionally, marketers have relied on metrics such as website clicks and impressions, but now a new metric has been added to the mix: tweets. Tweets have quickly become an essential measure of success for marketing… Continue reading Great, tweets are showing another metric now
Category: metric
TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey
At TechCrunch Disrupt Berlin 2019, some of the top tech minds were on hand to discuss the latest trends in the industry. From discussing the dangers of so-called “vanity metrics” to exploring the need for careful planning in order to prepare for potential failure, there was a lot to learn from Disrupt’s participants. Perhaps the… Continue reading TechCrunch+ roundup: Vanity metric dangers, planning for failure, Black founders survey