It was announced late last week that Barstool Sportsbook, a popular online sportsbook, has entered into a $1.5 billion licensing agreement with ESPN to rebrand as ESPN Bet. This is the first time that ESPN has entered into the world of online sports betting, as the sports giant is looking to expand its reach into… Continue reading Barstool Sportsbook operator rebrands as ESPN Bet in a new $1.5 billion licensing deal
Category: rebrands
Twitter rebrands to ‘X,’ hackers infect Call of Duty, and foreign visitors to China go cashless
The tech world has been abuzz following news that Twitter has officially rebranded to ‘X’. The platform previously used the ‘Twitter’ moniker since its 2006 founding, becoming one of the most recognizable names in social media. Twitter’s CEO has cited their strategy of using ‘X’ instead of ‘Twitter’ was to encourage users to express themselves… Continue reading Twitter rebrands to ‘X,’ hackers infect Call of Duty, and foreign visitors to China go cashless