Rejoice, Olivia Rodrigo stans — the teenage musical phenom just dropped a new song and, naturally, she debuted it with a totally new Instagram feature.
The song is called “Deja Vu” and, unsurprisingly, it’s already a hit. Fans have been eagerly awaiting Olivia’s first single since her massively successful single and debut album last year. Before the release, she teased her Instagram followers with countdown videos, which fans started counting down to as soon as the song was announced.
The song is a smooth, dreamy-pop track with jazzy undertones and references Olivia’s own experiences as a young woman navigating love and growing up. With lyrics like “I thought that we could make it out the other side, I must have been confused,” the song touches a nerve.
In addition to the new song, Olivia debuted a new Instagram feature — the “Deja Vu” filter. With it, fans can turn any selfie into a vintage-style image straight out of the ‘70s. The filter also comes in a video format, applying the effect to short clips. Fans have already flooded the internet with their videos.
Olivia’s new song and filter is yet another example of her successful strategy of utilizing social media — and, really, the internet in general — to connect with her fans. From content loaded Instagram stories to TikTok challenges, her fan community is unified and more passionate than ever.
It’s clear that Olivia Rodrigo is here to stay, and her fans are sure to stick with her on the way to the top.