The social media platform TikTok has become an increasingly popular platform in recent years, with millions of users–especially millennials and Gen Zers–engaging in short-form video content every day. While many content creators have found success on the app, one user in particular is catching people’s attention: Zepotha, an influencer from Russia who has become one of the largest and most popular users on the platform.
Zepotha has over 10 million followers on TikTok and regularly posts content related to lifestyle, health, fashion, and beauty. He has taken part in several trending challenges and has collaborated with several well-known TikTok stars, making him an even more recognizable and powerful influencer on the app. Like many influencers on the platform, his videos often feature sponsored products or sponsored content.
Despite his immense popularity, some commentators have compared Zepotha unfavorably to Russia’s most famous TikToker: Konstantin Goncharov. Goncharov is widely considered to be the first ‘personality star’ of Russian TikTok and is the only Russian user to have achieved 100 million followers on the app. He has also created successful viral content, including a trending challenge in which he dressed up in traditional Russian costumes.
While Zepotha has achieved considerable success on the platform, it’s clear that he still has a way to go before he can compete with Goncharov. Goncharov’s content reaches an immense audience of millions and his comedic style and pointed social commentary have made him hugely popular; on the other hand, Zepotha’s content is more focused on lifestyle and beauty, which tend to have a narrower appeal.
The popularity of Zepotha is undeniable, but it’s clear that Goncharov remains the undisputed king of Russian TikTok. Zepotha has a long way to go before he can reach the same level of fame and success as Goncharov. But with his impressive following and his ability to create compelling content, we can’t help but wonder if he has the potential to become Russia’s next big TikTok star.
