Match Group, the parent company of social media giants like Tinder, OkCupid, and Match, recently announced that it has appointed a former Zynga executive to lead an Artificial Intelligence (AI)-focused team. This move indicates that the company is putting a significant focus on leveraging the power of AI to power their products and services.
AI is already being embracing by many tech companies to improve communications, increase user engagement, and provide more personalized experiences. Match Group, like many tech companies, is turning to AI to further their mission of facilitating meaningful relationships and creating a more efficient dating experience. The newly appointed AI expert is tasked with leading the charge in fine tuning Match Group’s machine learning initiatives and AI-based products to give users the best possible match-making experience.
The executive, Joe Cohen, brings in an extensive experience in advanced projects that have leveraged data and AI for better customer experiences. In his time at Zynga, he was behind projects like Words with Friends’ customer service chatbot and privacy-protecting photo filter technology. According to the announcement, he will be leading the integration of AI into Match Group’s products and services.
As more and more companies are quickly embracing AI to keep up with the changing tech landscape, Match Group has taken the right step to remain competitive. AI has already shown its potential to revolutionize the way we interact with the digital world and it is important to make sure that users benefit from the advancements. Match Group’s new AI initiatives will definitely make it easier for those that are looking to find the perfect match.