It’s no surprise that tech giant Microsoft is rolling out new features to its popular Microsoft Store, but the company’s newest offering might not have many people jumping for joy. Microsoft recently announced that they will be adding more ads to the Microsoft Store, much to the chagrin of many users.
Microsoft says that the ads will be more “relevant” to the users, but the addition of more ads means that users will be seeing more of them. Microsoft claims the ads will be more useful for the user, as they will be tailored to their interests and hobbies, but those who value their privacy may be wary of the idea.
The ads are not the most intrusive type of ad—they won’t follow you around webpages or websites, for example—but they will be more visible. Microsoft says that the ads will appear at the top and bottom of product pages, which could make navigating the store more difficult.
The addition of more ads could also make it harder for smaller developers and businesses to get their products seen. Microsoft says that they plan on introducing new tools and options to help those small businesses reach more potential customers, but those efforts have not been announced yet.
The introduction of more ads to Microsoft’s popular Store is sure to be controversial, and it remains to be seen how users will react to the change. However, if Microsoft can make the ads useful and relevant to its users, the new feature could prove to be beneficial—or at the very least, not particularly irritating.
