It has been almost a decade since Microsoft released its now notorious Windows 8, a revamp of the company’s long appreciated Windows operating system. Though Microsoft has endured much success since then, Windows 8 is still largely considered to be the company’s most regrettable mistake. Now, Microsoft is taking steps to ensure that their impending Windows 11 release is not met with similar criticism. To do so, they have announced a substantial advertising campaign to support the launch of the new system. Unfortunately, this may very well end up being one of Microsoft’s worst ideas since Windows 8.
The fundamental flaw with Microsoft’s ad plan for Windows 11 is that the company appears to be relying heavily on traditional paid media placements (e.g. TV, online banners, etc.), ignoring the potential of more modern marketing techniques. This strategy is particularly puzzling given their choice to roll out Windows 11 as a free upgrade for Windows 8 users, allowing the system to evolve over time as opposed to fully executing a “big bang” launch. It seems that they are desperately trying to cut corners, yet they will also likely struggle to make any meaningful impact on the customer base with their current advertising strategy. Additionally, this approach could end up costing Microsoft more than they had anticipated.
But, all is not lost – there are a few things that Microsoft can do to turn this situation around. Firstly, they should double down on their digital marketing initiatives. Advertising on social media platforms and search engine optimization (SEO) are two great ways to boost Windows 11’s visibility and attract the attention of potential buyers. Furthermore, Microsoft should look to create more engaging content for their audience. Ads, product pages and tutorials all have potential to reinforce the company’s message and spread the word further. Additionally, creating partnerships and leveraging influencer marketing will undoubtedly assist in the success of the Windows 11 launch.
In conclusion, Microsoft’s current ad plan for Windows 11 may have missed the mark, but it isn’t too late to turn things around. By leveraging modern marketing techniques and understanding the importance of engaging content, Microsoft can ensure that their next major release is a success.
