Since its launch in 2016, TikTok has become a cultural phenomenon, capturing the hearts and minds of millions of Gen Z users worldwide. The platform’s latest trend, however, is not just about lip-syncing or dance challenges. It has given Gen Z a unique opportunity to write the marketing script and influence brands like never before.… Continue reading TikTok’s Latest Trend Lets Gen Z Write the Marketing Script
Category: marketing
Survey says AI is more buzzkill than buzzword for marketing
Artificial intelligence (AI) has been one of the most talked-about technologies in recent years, with many touting its potential to revolutionize various industries, including marketing. However, a recent survey suggests that AI might be more of a buzzkill than a buzzword for marketers. The survey, conducted by a leading market research firm, aimed to assess… Continue reading Survey says AI is more buzzkill than buzzword for marketing
Behind That Viral LA Billboard That Trolled Microsoft and Other Game Companies
In today’s digital age, social media platforms and the internet have become the breeding grounds for all things viral. From dance challenges to hilarious memes, it seems like nothing is off-limits when it comes to capturing the attention of millions. And at times, even billboards join the viral bandwagon, igniting conversations and debates. One such… Continue reading Behind That Viral LA Billboard That Trolled Microsoft and Other Game Companies
Sony has seemingly started to remove the 8K logo from PS5 boxes
Since its highly anticipated release in November 2020, the PlayStation 5 (PS5) has been at the forefront of gaming enthusiasts’ minds. The console boasts impressive features, including its ability to support 8K resolution, promising gamers an unparalleled visual experience. However, recent reports have indicated that Sony, the manufacturer of PS5, has started to remove the… Continue reading Sony has seemingly started to remove the 8K logo from PS5 boxes
Assassin’s Creed Shadows’ marketing is filled with hidden puzzles, but fans may have already solved some of them
Assassin’s Creed Shadows, the highly anticipated upcoming installment in the Assassin’s Creed franchise, has sent fans into a frenzy with its elaborate marketing campaign. Ubisoft, the game’s developer, has taken a unique approach by incorporating hidden puzzles and clues within the promotional material. This move has ignited the curiosity of fans who are eager to… Continue reading Assassin’s Creed Shadows’ marketing is filled with hidden puzzles, but fans may have already solved some of them
How we scaled our App Store performance by approximately 200% in 1 year
Today, the app economy is an ever-growing industry, and businesses have been finding new ways to leverage their App Store performance to gain an advantage in this increasingly competitive landscape. For our team, one of the best tools to help scale App Store performance was a bespoke marketing strategy that focused on optimizing our listing… Continue reading How we scaled our App Store performance by approximately 200% in 1 year
Summer 2023 is Making Blockbusters Work for Their Success
Summer 2023 is well on its way, and things are shaping up to be an exciting time for film studios and production companies. With more and more movie theaters reopening and eager audiences ready to return to the big screen, it’s looking like it’s going to be a great time for the film industry. But… Continue reading Summer 2023 is Making Blockbusters Work for Their Success
Microsoft’s ad plan for Windows 11 is its worst idea since Windows 8 – but all is not lost
It has been almost a decade since Microsoft released its now notorious Windows 8, a revamp of the company’s long appreciated Windows operating system. Though Microsoft has endured much success since then, Windows 8 is still largely considered to be the company’s most regrettable mistake. Now, Microsoft is taking steps to ensure that their impending… Continue reading Microsoft’s ad plan for Windows 11 is its worst idea since Windows 8 – but all is not lost
Daily Crunch
Japanese marketing technology firm Geniee recently acquired British start-up Zelto for an estimated $70 million. This acquisition is just one of the many deals that Geniee has been involved in this year as the company has worked to strengthen its presence in the European market. Geniee is a company based in Japan that specializes in… Continue reading Daily Crunch
Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids
Recently, consumer advocacy groups have called for an audit of Walmart’s Roblox game, which is a virtual world where players build, create, and interact with other players. The groups claim that Walmart is using the game as a method of “stealth marketing” to children. The groups allege that Roblox has been used to quietly promote… Continue reading Consumer advocacy groups want Walmart’s Roblox game audited for ‘stealth marketing’ to kids