The age of digital transformation is transforming how businesses run and how they deliver services and products to their customers. Artificial Intelligence (AI) technologies, including chatbots, have been widely adopted by companies who want to automate customer service tasks or provide better services for their customers.
Microsoft Corporation is an industry leader in the application of AI technologies, particularly for chatbot software. Chatbots powered by the Microsoft Bing Artificial Intelligence (AI) engine, known as ChatGPT, have recently become popular with businesses looking to quickly and easily increase the effects of their customer service operations.
Now, Microsoft could be taking this technology one step further. Reports suggest that Microsoft plans to bring targeted advertising to ChatGPT-powered Bing AI. This would enable businesses to target customers based on their previous experiences and preferences, backed by data gathered from a variety of sources, including email conversations, web browsing history, and CRM data.
The ability to target customers through ChatGPT-powered AI suggests a new type of advertising – called adbots – that would provide customers with more personalized, relevant, and timely products and services. By leveraging data gathered from the customer’s past experiences and preferences, adbots could deliver more relevant and engaging experiences to customers, creating a new type of marketing experience and providing businesses with a way to find and connect with their customers.
At the same time, there is concern about how this technology would be used. Adbots could potentially be used for intrusive, unwanted, and misleading advertising tactics. Microsoft has responded to these concerns, stating that any ads delivered through ChatGPT would be transparent and in compliance with relevant privacy laws. Microsoft also highlights the potential of adbots to help creators monetize their own content, and how they could help promote quality content much more effectively.
Overall, while Microsoft may be bringing targeted advertising to ChatGPT-powered Bing AI, it is clear that the company is aware of the potential risks and benefits of such an endeavor. While the potential of adbots to help businesses more quickly and easily connect with customers is appealing, it is important to understand the legal and ethical considerations attached to such a venture. With its commitment to transparency and compliance with privacy laws, Microsoft hopes to ensure that its adbot technology helps companies make the best decisions while delivering the most reliable and enjoyable experiences to their customers.
