ByteDance, the Chinese technology giant, is once again proving its worth with its latest hit, Lemon8 – its content platform for short videos. After achieving international success with its flagship app, TikTok, ByteDance is now turning its attention to China with the launch of Lemon8.
ByteDance has been successful in learning from the China playbook. Its success in China began with its news curation app, Jinri Toutiao, which offered personalized news feeds based on its user’s interests. It went on to launch Douyin in a bid to take on Kuaishou and was an instant success.
Now, with Lemon8, ByteDance is once again taking pages from the China playbook. Lemon8 is a content platform for professional, well-produced short videos. It is different from other social video platforms in that it is focusing on cinematic productions with a plot and good production values, which are highly appreciated by Chinese users. The platform also emphasizes original content and rewards content producers with higher video monetization options.
Moreover, ByteDance has also been leveraging its massive user base by integrating Lemon8 with its other services. This has helped to quickly ramp up the platform’s user base and grow its share of the Chinese short-video market.
All in all, ByteDance is proving its worth once again by learning from the China playbook with its latest hit, Lemon8. Its continued success in China will be crucial as the company now looks to expand its overseas business.