Since its launch in 2016, TikTok has become a cultural phenomenon, capturing the hearts and minds of millions of Gen Z users worldwide. The platform’s latest trend, however, is not just about lip-syncing or dance challenges. It has given Gen Z a unique opportunity to write the marketing script and influence brands like never before.… Continue reading TikTok’s Latest Trend Lets Gen Z Write the Marketing Script
Category: brands
17 Best Early Amazon Prime Day Deals (2024)
17 Best Early Amazon Prime Day Deals (2024) Amazon Prime Day is one of the most highly anticipated sales events of the year, and in 2024, the extravaganza is expected to be bigger and better than ever before. With thousands of products available at discounted prices, it can be overwhelming to navigate through all the… Continue reading 17 Best Early Amazon Prime Day Deals (2024)
Refiberd round
The textile industry is one of the largest sources of global waste, and a new startup is looking to tackle this problem in a novel way. Refiberd, an AI-powered platform that helps manufacturers and brands reduce and reuse waste, has just secured a $3.4 million seed round to continue its mission of reducing textile waste.… Continue reading Refiberd round
TikTok now lets brands buy ads that appear in the app’s search results
In the age of digital technology, brands often look to emerging platforms to reach out to their customer base and promote their products and services. The latest platform to join the marketing mix is the popular short-video app, TikTok. Recently, TikTok rolled out a new ad format that allows brands to buy ads that appear… Continue reading TikTok now lets brands buy ads that appear in the app’s search results
Deal Dive: Forecasting rain on DTC’s Parade
Direct-to-consumer (DTC) brands are revolutionizing the way products are marketed and sold around the world. These brands have become immensely popular in recent years, thanks to their use of innovative digital marketing strategies and direct customer interactions. However, despite the success they’ve enjoyed thus far, DTC brands face an increasing challenge in the form of… Continue reading Deal Dive: Forecasting rain on DTC’s Parade
Amazon is dropping dozens of in-house brands you didn’t even know it owned
Amazon is known for being a leading e-commerce platform, but did you know the company also produces its own products? The Seattle-based company has dozens of in-house brands covering a variety of categories, from clothing to home goods and beyond. However, Amazon recently announced that it is dropping dozens of these in-house brands. It’s not… Continue reading Amazon is dropping dozens of in-house brands you didn’t even know it owned
More brands are now testing TikTok’s Shop feature in the US
In the ever-evolving world of the e-commerce market, the TikTok Shop feature has become an increasingly attractive feature for many brands in the United States. TikTok is quickly becoming one of the most popular social media apps with over 800 million monthly active users globally and more than 60 million active users in the US… Continue reading More brands are now testing TikTok’s Shop feature in the US
Disney+ advertisers will soon get Hulu’s ad targeting capabilities
Walt Disney’s streaming service, Disney+, has recently announced that Hulu’s ad targeting capabilities will soon be available to its advertisers. This expansion of features could provide additional value to businesses and brands that are advertising on the platform, allowing them to more effectively target and reach their desired audiences. Disney+ first launched in November of… Continue reading Disney+ advertisers will soon get Hulu’s ad targeting capabilities