The pandemic of 2020 and subsequent recession upended the global economy in extraordinary ways. Along with the obvious effects on people, services, and industries, there was also marked shrinkage in IT spending. Despite that, tech spending has surprisingly held steady in 2023. Analysts have long contended IT spending would shrink in 2021 and beyond, but… Continue reading Tech spending has remained surprisingly stable in 2023
Tag: spending
The ad market is recovering
The global advertising industry has been suffering ever since the Covid-19 pandemic struck, causing millions of businesses to sharply reduce their marketing budgets. However, in recent months signs of recovery have been steadily emerging, signaling the start of a turnaround for the advertising market. The pandemic caused sharp declines in all forms of advertising. Digital,… Continue reading The ad market is recovering